Haskell needed more than a brochure—they needed a capabilities piece that could educate, persuade, and reinforce their leadership in the water infrastructure space. The challenge was to take dense, technical content and present it with clarity, confidence, and visual precision. This piece wasn’t about promotion. It was about trust, expertise, and long-term value.

I collaborated directly with business developers across Haskell’s Water Market team to ensure the structure and content reflected real conversations happening with clients and municipalities. From the first draft to final layout, every element was designed with utility in mind—serving both as an introduction to the company’s capabilities and a leave-behind that would actually get read.

The layout relies on a modular grid system, consistent rhythm, and strong typographic hierarchy to break down complex information into digestible, flowing sections. Infographics, icons, and regional content blocks add visual variety without sacrificing focus. The tone is sharp and direct—aligned with Haskell’s emphasis on precision, reliability, and collaboration.

In support of Haskell’s sustainability goals, I integrated scannable QR codes for each featured team member. These link directly to digital business cards, reducing the need for printed contact materials at conferences, meetings, and industry events. It’s a small design move with meaningful environmental impact—reinforcing Haskell’s forward-thinking approach.

The final result is a highly functional, visually cohesive tool that helps the Water Market team communicate who they are, what they do, and why it matters. It’s built to support business development, strengthen client relationships, and showcase Haskell’s commitment to building things that last.