The Haskell Company needed more than just a brochure—they needed a professionally designed piece to communicate their water infrastructure expertise to clients, municipalities, and decision-makers. The goal was to distill complex, technical content into a compelling, easy-to-navigate format that builds trust and reinforces Haskell’s leadership in the space.

I worked closely with Haskell’s Water Market team to structure the booklet around honest conversations in the field. The result was a clean, modular layout designed for clarity, consistency, and ease of use. It functions both as an introductory overview and a leave-behind that clients would actually read. The design incorporates strong typographic hierarchy, custom infographics, and visual structure that breaks down dense content into approachable sections, without losing authority or impact. QR codes were also integrated to support the team’s sustainability goals, linking directly to digital business cards and reducing printed waste at conferences and client meetings.

This is the kind of collateral I specialize in as a freelance designer: Useful, purposeful, and built to communicate real value.