Conference Brochure

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Developed for Haskell’s Municipal and Education markets, this brochure unites two core divisions under one cohesive brand narrative. I led creative direction, copy development and layout design, creating a piece that highlights Haskell’s integrated design-build capabilities, national presence and community impact.

The brochure features key projects including the Boynton Beach City Hall and Library, Jacksonville University Pool Facility, Miller Electric Center and Osprey Fountains Student Housing. Each section combines strong imagery with concise storytelling to reinforce Haskell’s tagline, “We Create Things That Matter.”

The final spread showcases a nationwide map of Haskell offices, emphasizing the firm’s reach and ability to deliver local expertise supported by national resources. This conference brochure blends minimalist typography, precise grid composition and brand-aligned color palettes for a clean and modern finish that reflects Haskell’s identity as a leader in integrated design and construction.

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Key highlights

Collaborative from the ground up

Worked closely with Haskell’s Water Market business development team to craft content and structure that aligns with real-world client conversations and priorities.

Designed for clarity and impact

Built a modular layout system that transforms municipal and education content into a clear, visually engaging narrative while maintaining technical accuracy.

Brand Cohesion

Ensured consistent brand voice and visual alignment across all spreads, reinforcing Haskell’s identity and tagline, “We Create Things That Matter.”

Blending creative design with technical precision, my portfolio spans dynamic branding, technical graphics, proposal layouts, and marketing materials. Each project reflects a commitment to delivering clear, impactful communication. Explore my work to see how I bring complex concepts to life.