In the months leading up to the national franchisee conference, I edited a brand announcement video to introduce KKP®, our new B2B-focused commercial printing division. The video was created to build anticipation and excitement among franchisees, clearly communicating KKP®’s mission and positioning it within Fortusis’s evolving identity.

I combined motion graphics, strategic messaging, and on-brand visual elements—including clean typography, a refreshed color palette, and seamless transitions—to highlight KKP®’s role in Fortusis’s broader shift toward business-focused printing services. The result was a modern, professional visual narrative aligned with the company’s updated branding standards.

A key objective was to encourage attendance at the May 2022 national conference, where the rebrand would be officially launched. With tight pacing and a high-energy tone, the video informed, engaged, and rallied franchisees around this strategic evolution.

This project showcases my ability to deliver polished, impactful multimedia content that drives internal communication, reinforces brand direction, and energizes key stakeholders through thoughtful and purposeful editing.