This rack flyer was designed as a quick-grab, high-impact takeaway for the 2025 water conference circuit. As part of Haskell’s internal creative team, I was tasked with distilling complex service offerings, market expertise, and differentiators into a format that could be scanned in seconds—but still carry weight. The challenge was balance: enough technical detail to feel credible, but not so dense it lost attention. The layout leans on a strong visual hierarchy and strategic use of space to prioritize key takeaways—collaborative delivery, self-performance, data-driven preconstruction, and Haskell’s market reach.

Each section was crafted for fast readability, guiding the viewer through Haskell’s capabilities without the need for deep explanation. Clear headlines, minimal text blocks, and focused structure make the flyer an efficient introduction to the Water Market team’s value and approach. Though compact, the design still reflects the larger brand system—ensuring consistency with other materials while standing on its own in a competitive conference environment. A QR code closes the loop, directing curious attendees to deeper info without adding visual clutter.

This flyer does what great event collateral should: it informs, it reinforces, and it opens the door for the next conversation.