For the June 2023 issue of Farm Equipment magazine, I designed a full-page ad for General Implement Distributors®, showcasing their trusted H&S® line of rakes. With a heritage of quality since 1938, General Implement’s reputation for providing durable, high-performance agricultural equipment is front and center in this ad.

The ad highlights the Action Rake, 4100, and 5100 Hi-Capacity Rakes, emphasizing their reliability, efficiency, and ability to meet the diverse needs of farmers. It delivers a clear message rooted in the company’s tagline, “Trusted Heritage. Dependable Performance.”, connecting General Implement’s legacy with its modern, customer-focused offerings.

Clean and approachable, the layout balances strong visuals with concise, impactful messaging. The equipment is shown in action, reflecting its real-world utility and the value it brings to agricultural operations. A prominently placed QR code invites readers to explore General Implement’s full product range and dealer network, making the ad not just informative but also actionable.

This project highlights my ability to design engaging, brand-aligned advertisements that resonate with a target audience. By blending General Implement’s storied past with a forward-looking approach, the ad supports the company’s ongoing efforts to strengthen its market presence and build trust with both new and established customers.