For General Implement Distributors®, I redesigned their equipment catalog with a clear goal: to create a modern, user-friendly resource that goes beyond traditional print. The result is a catalog combining clean, structured design with smart digital integration, enhancing usability and longevity.

A standout feature is scannable QR codes placed alongside each product entry. These codes link directly to OEM websites, giving users instant access to up-to-date specs, videos, and replacement products. As vendors updated their offerings during development, the QR system proved its value, automatically guiding users to current content without the need to reprint or revise the catalog.

The layout emphasizes clarity, interaction, and long-term relevance. By merging print’s tactile benefits with digital tools’ adaptability, this catalog positions itself as a future-ready sales and support tool for GID’s network of dealers and customers.

This project showcases my ability to deliver traditional collateral with forward-thinking features, designing for presentation and performance in the real world.