To support General Implement Distributors® in entering the small construction machinery market, I designed a compact, field-ready catalog explicitly tailored for equipment dealers and rental organizations. This pocket-sized piece is a targeted sales tool—easy to carry, quick to reference, and highly effective in on-the-go conversations.

The layout draws from the company’s existing brand system to ensure seamless alignment with the larger Equipment Catalog and broader marketing efforts. It also features the same intuitive QR code integration, giving users instant access to detailed specs, product updates, and replacement info straight from the OEM websites.

Though compact, the catalog delivers a complete and visually cohesive overview of key offerings, blending portability with performance. It’s a brilliant example of how thoughtful design can support sales, enhance brand recognition, and meet the needs of fast-paced field environments.