As one of Haskell’s in-house creatives, I designed this poster to promote a Women of Water Happy Hour held during the WEAU Conference in St. George, Utah. Developed internally, this piece represented Haskell’s sponsorship of the event and was created to reflect both our brand and the inclusive, community-driven spirit of the occasion.

Collaborating with the Women of Water team, I focused on crafting a tone and layout that felt approachable and engaging, while still grounded in the professionalism that defines our work. Every detail—from the typographic structure to the spatial rhythm—was considered to make the information easy to navigate and visually compelling.

The finished poster is subtle, clear, and purposeful. It communicates key event details without crowding the layout, reinforces Haskell’s support of the water community, and showcases the kind of thoughtful, on-brand design we bring to both internal and external-facing materials.