In the lead-up to the national franchisee conference, I edited a brand announcement video to reintroduce Kwik Kopy® as a consumer-focused brand, emphasizing its renewed commitment to high-quality print solutions for individuals and small businesses. The visuals were crafted to build excitement and engagement among franchisees, highlighting the brand’s revitalized direction and its relevance in today’s print market.

Through sharp editing, motion graphics, and targeted messaging, I ensured the video communicated Kwik Kopy®’s diverse range of services—from brochures and business cards to signage and specialty products—while reinforcing its reputation for quality, reliability, and service.

The video also served as a call to action, encouraging franchisees to attend the Fortusis® national conference in May 2022, where the rebrand was officially unveiled. Every detail—from typography to brand colors and the refreshed logo—was designed for a cohesive, modern visual identity.

This project showcases my ability to shape high-impact multimedia content that supports strategic messaging, strengthens stakeholder engagement, and reinforces brand positioning through thoughtful, intentional editing.